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With an ever-growing list of to-dos, it's easy to feel overwhelmed by the tasks on your plate, and disappointed you're not spending enough time doing the things you love and caring for the people you love.
We want to press the reset button! We believe your time can be spent intentionally, and that your to-do lists can be simplified by uncovering meaningful goals and taking action on them little by little. In doing this, we learn to celebrate progress, not perfection.
Cultivate What Matters was created to give you the community, resources, and encouragement to realize that you can make great things—big or small—happen!
Our Story
In 2009, Lara—PowerSheets creator, best-selling author, and mom to three—wrote a blog post ("How to Make Things Happen") in an attempt to answer the many emails she received asking, "how do you do it all?" The blog post received a flurry of responses, resonating with hundreds of people. It sparked a movement that Lara turned into the Making Things Happen Conference, where she led and continues to lead attendees through a series of questions and activities that help them determine what fires them up, and what truly matters to them.
Just a few years later, many of the same principles were compiled into the PowerSheets Intentional Goal Planner, a product that has sparked powerful and positive change in thousands of people.
In 2016, after years of getting to know you and your PowerSheets process, we were thrilled to rename our shop and community site Cultivate What Matters. To us, it signifies the slow and steady flourishing that comes with constant tending to what's important to you, and it celebrates your individual stories and passions! We can't wait to get to know more about you, what fires you up, and how you take action on what matters.
OUR CORE VALUES
We have five core values that propel us forward each day, and that are inherently a part of each of our team members. They're the guiding force in our organization, and our community (you!) helped us name and discover them!
Quality: We relentlessly pursue the best for our customers.
Enthusiasm: We show joy in all we do.
Integrity: We seek wisdom that reflects a life of purpose.
Entrepreneurial Spirit: We dig in, making the most of what we have by turning challenges into opportunities.
Power of One: We serve each other with generosity and humility.
Our Team
We believe in rising together. We believe in the power of continually growing ourselves and our impact, not for the sake of growth itself, but because we know our mission can encourage each and every woman on this planet.
Lara Casey
Founder + CEO
Lara is a believer in the impossible and loves helping women make what matters happen. On Instagram: @LaraCasey
Marissa Kloess
Brand Partnerships Manager
Marissa is a firm believer in ‘the bigger the bow the closer to God’ and that an emoji is always necessary.
Emily Thomas
Chief of Staff + Creative Director
Emily is a personal finance guru, our resident chief of snacks, and a lover of adventures big and small.
Kaylee Hobbs
Chief Operating Officer
Kaylee loves mac and cheese, Kentucky, and Funfetti cake.
Julie Homen
Marketing Director
Julie loves color, cake, spreadsheets, and her toddler's laugh! And she's always looking for a reason to have a tea party.
Casey Marchbanks
Art Director
Casey is our top-knot-wearing and Tex-Mex-loving designer. Fun fact: she could watch Hallmark Christmas movies year round.
The best part about rising together? It means we get to take others with us.
We come to work every day focused on our mission of encouraging and equipping YOU to cultivate what matters, right where you are.
Because at the end of the day, this really isn't about us at all. It's about you: your story, your hopes, your goals, what fires you up. We can't wait to cheer you on in this journey of cultivating what matters in your own life, right where you are.
Want to know more? If you're interested in a collaboration, fill out this form. For product and shop questions, email Kaylee at orders@cultivatewhatmatters.com. Come introduce yourself to us!
Our office is located in Chapel Hill, North Carolina, with team members working both locally and remotely. Learn more about working on the Cultivate team.