With an ever-growing list of to-dos, it's easy to feel overwhelmed by the tasks on your plate, and disappointed you're not spending enough time doing the things you love and caring for the people you love.

We want to press the reset button! We believe your time can be spent intentionally, and that your to-do lists can be simplified by uncovering meaningful goals and taking action on them little by little. In doing this, we learn to celebrate progress, not perfection.

Cultivate What Matters was created to give you the community, resources, and encouragement to realize that you can make great things—big or small—happen!

Our Story


We have five core values that propel us forward each day, and that are inherently a part of each of our team members. They're the guiding force in our organization, and our community (you!) helped us name and discover them! 

Quality: We relentlessly pursue the best for our customers.

Enthusiasm: We show joy in all we do.

Integrity: We seek wisdom that reflects a life of purpose.

Entrepreneurial Spirit: We dig in, making the most of what we have by turning challenges into opportunities.

Power of One: We serve each other with generosity and humility.

The best part about rising together?
It means we get to take others with us.

We come to work every day focused on our mission of encouraging and equipping YOU to cultivate what matters, right where you are.

Because at the end of the day, this really isn't about us at all. It's about you: your story, your hopes, your goals, what fires you up. We can't wait to cheer you on in this journey of cultivating what matters in your own life, right where you are.

Want to know more? If you're interested in a collaboration, fill out this form. For product and shop questions, email Kaylee at orders@cultivatewhatmatters.com. Come introduce yourself to us!

Our Team