With an ever-growing list of to-dos, it's easy to feel overwhelmed and dispassionate by the tasks on your plate, and disappointed you're not spending enough time doing the things you love and caring for the people you love.
We want to press the reset button! We believe your time can be spent intentionally, and that your to-dos lists can be simplified by uncovering meaningful goals and taking action on them little by little. In doing this, we learn to celebrate progress, not perfection.
Cultivate What Matters was created to give you the community, resources, and encouragement to realize that you can make great things—big or small—happen!
We have six core values that propel us forward each day. Our core values aren't something we teach or train on; they're part of what makes up each of our team members. It's our core, what makes our heart goes pitter-patter each and every day, and the guiding force in our organization:
Entrepreneurial Spirit: We see and are committed to the big picture.
Integrity: We are genuine, humble, and trustworthy.
The Power of One: We have a servant's heart.
Enthusiasm: We see challenges as opportunities, and have FUN!
Innovation: We continually grow ourselves and our impact.
Quality: We relentlessly pursue the highest and best value and experience for our customers.
We believe in rising together. We believe in the power of continually growing ourselves and our impact, not for the sake of growth itself, but because we know our mission can encourage each and every woman on this planet.
Founder + CEO
Lara is a believer in the impossible and loves helping women make what matters happen. On Instagram: @LaraCasey
Chief of Staff + Creative Director
Emily has a knack for numbers and is our resident chief of snacks!
Brand Partnerships Manager
Marissa is a firm believer in ‘the bigger the bow the closer to God’ and that an emoji is always necessary.
Kristin makes the Making Things Happen Conference magic happen! She is the queen of hospitality and prefers all things monogrammed.
Community + Content Manager
Jess is a lover of exclamation points, guacamole, and spends her free time scrolling on Zillow.
Director of Operations
Kaylee loves mac and cheese, Kentucky, and Funfetti cake.
Casey is our top-knot-wearing and Tex-Mex-loving designer. Fun fact: she could watch Hallmark Christmas movies year round.
Customer Delight + Conference Manager
Ashlea has a talent for whipping up healthy delicious recipes and the gift of making everyone feel like her best friend!
Marketing + Content Coordinator
Jordan loves handwritten notes sent via snail mail and French fries of any kind!
Julie loves color, cake, spreadsheets, and her toddler's laugh! And she's always looking for a reason to have a tea party.
Like the aphorism says, "a rising tide lifts all boats.", we approach our work prepared to make good on our mission to encourage and equip you to cultivate what matters, right where you are.
Because at the end of the day, this really isn't about us at all. It's about you: your story, your hopes, your goals, what fires you up. We can't wait to cheer you on in this journey of cultivating what matters in your own life, right where you are.
Our office is located in Chapel Hill, North Carolina, with team members working both locally and remotely. Learn more about working on the Cultivate team.