Our Story

It's easy to feel overwhelmed by everything on your plate, and disappointed when you're not spending time doing the things you love and caring for the people you love.

You want to leave the overwhelm behind and finally make progress on your goals with joy! Is it even possible?

Cultivate What Matters was created to give you the community, resources, and encouragement to realize that you can make great things—big or small—happen.

The 3-step proven process in our best-selling tool, the PowerSheets™ Intentional Goal Planner, guides you to uncover goals that matter, make an action plan you can't wait to get started on, and live it out with joy! Around here, we do things differently. We help you focus on progress, not perfection.

Our Story

In 2009, Lara Casey—PowerSheets™ creator, best-selling author, and mom to three—wrote a blog post ("How to Make Things Happen") in an attempt to answer the many emails she received asking, "how do you do it all?" The blog post received a flurry of responses, resonating with hundreds of people. It sparked a movement that turned into the Making Things Happen Conference a decade ago, where she continues to lead attendees through our proven process to uncover what truly matters to them and do something about it. Those same principles are in every page of the PowerSheets Intentional Goal Planner, our cornerstone product that has sparked powerful and positive change in thousands of women's lives across the world.

We can't wait to get to know more about you, what fires you up, and help you take action on what matters!

OUR CORE VALUES

From our main office in Chapel Hill, North Carolina, these five core values propel us forward each day and are inherently a part of each team member. They're the guiding force in our organization, and our community (you!) helped us name and discover them!

Quality: We relentlessly pursue the best for our customers.
Enthusiasm: We show joy in all we do.
Integrity: We seek wisdom that reflects a life of purpose.
Entrepreneurial Spirit: We dig in, making the most of what we have by turning challenges into opportunities.
Power of One: We serve each other with generosity and humility.

You can keep going through the motions in life, feeling overwhelmed, or you can cultivate what matters. We're here to guide you!

Want More?

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For collaboration requests, fill out this form and Marissa will be delighted to assist!

For product and shop questions, contact Mackenzie here.

Our Team

Lara Casey

Founder + CEO
Lara is a believer in the impossible and loves helping women make what matters happen.
On Instagram: @LaraCasey

Julie Homen

Marketing Director
Julie loves color, cake, spreadsheets, and her toddler's laugh! And she's always looking for a reason to have a tea party.

Marissa Kloess

Brand Partnerships Manager
Marissa is a firm believer in ‘the bigger the bow the closer to God’ and that an emoji is always necessary.

Kaylee Hobbs

Chief Operating Officer
Kaylee loves mac and cheese, Kentucky, and Funfetti cake.

Madeline Wieters

Operations Director
Madeline loves college football, sweet tea, and the great state of Texas!

Meg Prellwitz

Copywriter
Meg loves impromptu dance parties, coffee, and a great book!

Emily Thomas

Chief of Staff + Creative Director
Emily is a personal finance guru, our resident chief of snacks, and a lover of adventures big and small.

Alexa Patterson

Art Director

Mackenzie Jackson

Customer Success Manager

Mackenzie loves being at the beach and going to baseball games when she's not taking care of you through emails and messages!

We can't wait to cheer you on in your journey of cultivating what matters, right where you are.
We're with you every step of the way!