With an ever-growing list of to-dos, it's easy to feel overwhelmed by the tasks on your plate, and disappointed you're not spending enough time doing the things you love and caring for the people you love.

We want to press the reset button! We believe your time can be spent intentionally, and that your to-do lists can be simplified by uncovering meaningful goals and taking action on them little by little. In doing this, we learn to celebrate progress, not perfection.

Cultivate What Matters was created to give you the community, resources, and encouragement to realize that you can make great things—big or small—happen!

Our Story


We have six core values that propel us forward each day, and that are inherently a part of each of our team members. They're the guiding force in our organization, and our community (you!) helped us name and discover them! 

Entrepreneurial Spirit: We see and are committed to the big picture.

Integrity: We are genuine, humble, and trustworthy.

The Power of One: We have a servant's heart.

Enthusiasm: We see challenges as opportunities, and have FUN!

Innovation: We continually grow ourselves and our impact.

Quality: We relentlessly pursue the highest and best value and experience for our customers.

Our Team

We believe in rising together. We believe in the power of continually growing ourselves and our impact, not for the sake of growth itself, but because we know our mission can encourage each and every woman on this planet.

The best part about rising together?
It means we get to take others with us.

We come to work every day focused on our mission of encouraging and equipping YOU to cultivate what matters, right where you are.

Because at the end of the day, this really isn't about us at all. It's about you: your story, your hopes, your goals, what fires you up. We can't wait to cheer you on in this journey of cultivating what matters in your own life, right where you are.

Want to know more? If you're interested in a collaboration, fill out this form. For product and shop questions, email Ashlea at orders@cultivatewhatmatters.com. Come introduce yourself to us!

Our office is located in Chapel Hill, North Carolina, with team members working both locally and remotely. Learn more about working on the Cultivate team.