Friends,
Cultivate What Matters is deeply important to us and has been woven into our lives—and yours—for many years. Nearly 15 years ago, I remember longing to be an entrepreneur as I desperately wanted to work from home while raising little children. Before TikTok and Instagram taught us all how to grow a side hustle, I fell in love with my very first, loose-leaf PowerSheets. That goal planner helped me start a wedding photography side hustle, a mid-market Christian publishing company, and eventually led to me becoming the owner and CEO of Cultivate What Matters.
Because of all the years we’ve spent together and all the goodness we’ve gotten to be a part of along the way, it is with bittersweet expectation that our team at Cultivate shares that the 2027 PowerSheets collection will be the final one for our team, and that we will be sunsetting Cultivate What Matters as a business in early 2027.

While we are confident that this is the right choice for us, it is one we have wrestled with for over a year. To close something that has meant so much to so many people isn’t easy, even when it’s a decision covered in prayer. Additionally, we sought counsel from wise friends, colleagues, and business advisors.
While we were filled with enthusiasm and big ideas when we took the reins of CWM in 2022, the reality is that the majority of business acquisitions fail. As a result of many complicated factors, Cultivate’s goal-setting tools have declined in impact year over year—despite diligent, passionate effort from the Cultivate team. At this time, it does not make sense to continue.
While we know this news will likely be sad and surprising, we hope you’ll take the long view with us, celebrating the thousands of lives changed by Cultivate’s mission over the years: the goals achieved, habits formed, relationships deepened and restored—not to mention the books written, businesses grown, races run, parties thrown, milestones celebrated, and challenges overcome.
The ripple effect of simple, powerful ideas—that little-by-little action adds up, that progress is better than perfection, that change is possible—has been profound, and we trust it will continue to touch people for generations to come.
In the meantime, there is a bright spot. By God’s grace, Write the Word journals have continued to meet a need and find new homes around the world. We are excited to offer these journals in the future through our sister brand’s website at The Daily Grace Co. Some of you may already be familiar with TDGC; for those who are not, we humbly welcome you to explore.
We know you likely have more questions, and you can read a few FAQs about this transition here.
In addition to sharing this announcement, today is also Cultivators’ Appreciation Day and the day we share the dates for the final PowerSheets collection. While the timing is bittersweet, it couldn’t be more appropriate. Throughout this transition we have felt overwhelmed by gratitude at all we’ve gotten to be a part of: an opportunity to use our gifts and to be a part of so many dreams, yes, but most especially to link arms with so many passionate, generous, and enthusiastic women. Thank you. Your support—no matter how seemingly small or large—has changed us, and it has changed the world. Today, we celebrate you.
And we celebrate one final chance to equip each other with trusted tools to live out what matters. One-Year PowerSheets goal planners (undated) and a limited number of 2027 Season by Season daily and weekly planners will launch on Tuesday, September 15. Our team will be here to cheer you on throughout the remainder of this year as we prepare for 2027 together.

Our mission, as ever, is to change a culture, helping women to live purposeful, joyful lives right where they are. That is a mission that will never die. Thank you, more than ever, for being a part of it.
With gratitude,
Kristin, Jeremy, and Team Cultivate
To stay up to date on all things sunset, we have created this landing page for you. We'll keep it updated over the next few months with important dates, current FAQ's, and inventory news.


22 comments
Oh, how sad. I’m sure it was a very tough decision. I have loved all of your products. Blessings to you as you take this next step in your journey.
I’m so sad to hear this. The Season by Season weekly planner is my absolute favorite planner. I also love the Write the Word journals- I have several for myself and often give them as gifts. I, like others have stated, would love to see digital options for your planners if they become available. Thank you for your beautiful and truly helpful products over the years! Many blessings to you and your future endeavors .
I add my condolences to those of us who have been committed CWM buyers and users for many years. I also want to echo the request to make the annual planner a PDF so we can still have this incredibly valuable tool going forward. I use another planner company for my daily home keeping planning and the owner lost her small printing company and could not find a suitable replacement. Still, she has published annually a PDF for us and that is a blessing for me and many others. Please consider this – personally, I would not care if the design remains as the same as the final annual as long as I have one I can take to a print shop and have bound. Thank you for your efforts these last few years to keep the product going – we absolutely love you all for trying in these tough economic times!
My mother suffers from a traumatic brain injury, and the Brain Dump Journal changed her life! It allows for her to write out the day’s needs when the day is new and her brain is less fatigued, and by the end of the day she feels accomplished instead of frustrated by her memory deficits. Thank you for all the wonderful products, encouragement and guidance over the years!
I am sad to hear. I have used the powersheets for many years and have passed on the tradition to my granddaughter. It’s been a wonderful way to plan goals together and make precious memories for always. Wishing a fabulous rest of 2026, cultivating what matters in the new year, 2027. Best to everyone in the Cultivate What Matters community for the blessings of a greater success for the future for all!