Welcome to Launch Week!

Welcome to Launch Week!

Welcome to Launch Week, friends. It’s good to be here with you!

This week, just as they have for almost 15 years, thousands of women around the world will say yes to creating a life they love—right where they are, with what they have—in the year ahead.

We have never taken this for granted, and we certainly aren’t this year.

What a miracle. What a wonder, truly. To get to be a part of so many women dreaming, building, pivoting, helping, stretching, planning, praying, learning, creating, and achieving, all with the help of one humble goal planner?! It is the honor of a lifetime.

This year has not been easy, as we wrestled with the realities of a declining business. But it has been good. We have walked through it together, and God has been with us. You all have been with us, both before and after our announcement. We are so thankful for your support, your kindness, your understanding, and your ideas for how to make this final chapter as joyful and generous as possible.

And now, here we are, on the cusp of Launch Day. Our signature tool, the PowerSheets® goal planner, remains as impactful, beautiful, and high-quality as ever. Our mission, too, remains the same: to see every woman live on purpose. We are passionate about this mission because we know that each woman cultivating what matters brings life, joy, and beauty into the world. Each woman cultivating what matters changes things, right here and right now, in her life and in the lives of the people she loves. Each woman cultivating what matters has the potential to change generations. Those things will still be true long after we’re gone.

Maybe your year has felt a little bit like ours, at times — not quite what you expected, maybe even a bit in decline. Maybe the life of a goal setter feels far away. Maybe you’re afraid of failing, or of having enough time, or of feeling even more overwhelmed. Maybe picking up a PowerSheets® goal planner or a Season by Season® planner feels like it might require just a bit too much faith in what you cannot see. Maybe you’re worried you’ll feel alone, given our sunset.

PowerSheets Launch Week

Here's some good news: you will not be alone. We’ve packed everything we have to offer into this goal planner (it’s like a coach in your pocket!), and we know it changes lives. As you travel through the year ahead, you’ll be reminded of what’s true:

Goal setting can be life giving instead of guilt-inducing.
There is power in imperfect progress.
Little by little adds up.
Any day can be a fresh start.

Any year can be a fresh start, too. Maybe you’ve used PowerSheets for many years (thank you!!), or maybe you’ve taken a break in the last few years. Maybe you’ve never used PowerSheets and are on the fence.

Wherever you find yourself, here’s our invitation to you: it’s time to grow. Pick up a pen and step courageously into a new season of setting and achieving goals that matter.

The new collection launches tomorrow at 10am ET. US shipping is FREE for orders over $75 and every accessory on the site is 50% off, with love from us to you.

In addition to snagging your own best tool for 2027 and beyond (and taking advantage of that free shipping!), here are a few more ideas to consider as you shop:

  • Holiday gifts for friends, family, and teachers
  • A treat for your best friend or book club gals
  • A pick-me-up for a new mom (or other friend who might need it)
  • A goodie for a college gal or recent grad
  • Something purposeful and beautiful for the woman who has everything (hi, Mom)

Tingling with anticipation,
Team Cultivate

P.S. If you have a moment to share about the launch tomorrow or later this week, we'd be incredibly grateful. An Instagram Story, an excited text to an IRL friend—they're all so appreciated and they really do make a difference. From one Cultivator to another, thank you, thank you, thank you

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Emily Thomas

Emily Thomas

Emily Thomas

Emily Thomas is Cultivate What Matters' Content Strategist and Writer. With over a decade at Cultivate, Emily loves helping women uncover what matters, set good goals, and live them out with joy. Her free time is spent with her high-school-sweetheart husband and three young kiddos.

Weekly Change

Say hello to the final PowerSheets collection: a colorful, joy-filled reminder that it’s time to grow. 🌱 Here’s to everything we’ve cultivated together—and everything still waiting to bloom.

Cultivate What Matters Podcast

As we step into this final season, we’re making it a little easier to choose the tools that help you make space for what matters. Whether you’re starting fresh, planning your next season, or choosing something meaningful for the days ahead, enjoy 50% off* accessories. *excludes the new collection

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