At Cultivate What Matters, we are women who contain multitudes. We can go hard on our habits and have grace for ourselves when we need to pivot. We can set ambitious goals and have fun along the way. And yes, we can genuinely and joyfully celebrate Thanksgiving—and also snag a Black Friday deal or two.
If you, too, have plans to buy a few thoughtful gifts for loved ones (and snag a few goodies for yourself) this week at the best prices of the year, you're in luck. Here's everything you need to know about shopping Cultivate What Matters' 2025 Black Friday/Cyber Monday sales!

When is Cultivate What Matters' Black Friday/Cyber Monday sale?
Early birds, we've got you covered! Our sale kicks off Wednesday, November 26th. Plenty of time to make your picks and check out before tucking into turkey! We'll keep the deals going until midnight on Tuesday, December 2nd.
What Black Friday/Cyber Monday deals can I expect?
Our mission is to see every woman living on purpose, and offering our premium goal-setting and intentional-living tools at an incredible discount once a year is part of that! We're delighted to offer up to 60% off across the Cultivate What Matters' site. A few more details to get you excited:
- Look for 30+ doorbuster deals, including some of our most popular items. (The Refresh | Brain Dump in Periwinkle, Family Morning Routine Workbook, and linen pouches, anyone? 👀)
- Write the Word® Bible journals offered at $16. Stock up on these bestselling journals for gifting or your own use all year!
- 2026 Goal School Premium memberships will be back to $99—that's as low as Launch Week, our best price.
- Great deals on our best goal planners. Look for $10 90-Day PowerSheets® (!), big savings on Fresh Start™ goal planners, and maybe even a discount on our signature 2026 One-Year PowerSheets 😉
Amazing! Anything else I should know?
You bet! We might have saved the best for last. Throughout our Black Friday/Cyber Monday sale, we will be offering a free gift with every order. (Yes, every order—no minimum purchase required!)
There will be *five free gifts* rolling out one by one over the next few days. These are brand-new, never-before-seen items. The exact details are going to stay under wraps for now, but scooch over and we'll share a few hints: one is a throwback, one is an annual fan favorite... and the others will be worth grabbing for sure. Look for the first unveiling on Wednesday!
All free gifts are limited edition and will be available while supplies last. (Missed a free gift? Any left over will be available to purchase!)
Friends, as always, thank you, thank you, thank you for shopping from our small, woman-owned business this holiday season! Your choice to shop with us truly makes a difference and we are so grateful. Wishing you a wonderful holiday ahead with the ones you love!

