With an ever-growing list of to-dos, we often feel overwhelmed and dispassionate by the tasks on our plate, and disappointed that we're not spending enough time doing the things we love and caring for the people we love. We want to press the reset button! We believe our time can be spent intentionally, and that our to-dos lists can be simplified once we learn how to uncover meaningful goals, and take action on them little by little. In doing this, we learn to celebrate progress, not perfection.

Cultivate What Matters was created to give you the community and encouragement to realize that you can make great things - big or small - happen! Online, you'll gain access to a community of users just like you, education to make your goals come to life, accountability, and plenty of ideas from our team on how to live more meaningfully.


In 2009, our founder, Lara wrote a blog post entitled, "How to Make Things Happen" in an attempt to answer the many emails she received asking, "how do you do it all?" The blog post received a flurry of responses, resonating with hundreds of people. It sparked a movement that Lara turned into the Making Things Happen Intensive, where she led and continues to lead attendees through a series of questions and activities that help them determine what fires them up, and what truly matters to them. Just a few years later, many of the same principles were compiled into the PowerSheets®, a product that has sparked powerful and positive change in thousands of people, becoming the ultimate goal setting planner.

In 2016, after years of getting to know you and your PowerSheets process, we were thrilled to rename our shop and community site Cultivate. To us, it signifies the slow and steady flourishing that comes with constant tending to what's important to you, and it celebrates your individual stories and passions! We can't wait to get to know more about you, what fires you up, and how you take action on what matters.

We have five core values that propel us forward each day. Our core values aren't something we teach or train on; they're part of what makes up each of our team members. It's our core, what makes our heart goes pitter-patter each and every day, and the guiding force in our organization.

  • Entrepreneurial Spirit: We see and are committed to the big picture.
  • Integrity: We are genuine, humble, and trustworthy.
  • The Power of One: We have a servant's heart.
  • Enthusiasm: We see challenges as opportunities, and have FUN!
  • Innovation: We continually grow ourselves and our impact.

We believe in rising together. We believe in the power of continually growing ourselves and our impact, not for the sake of growth itself, but because we know our mission can encourage each and every woman on this planet.

The best part about rising together? It means we get to take other with us. Like the aphorism says, "a rising tide lifts all boats.", we approach our work prepared to make good on our mission to encourage and equip you to cultivate what matters, right where they are.

Because at the end of the day, this really isn't about us at all. It's about you: your story, your hopes, your goals, what fires you up. We can't wait to cheer you on in this journey of cultivating what matters in your own life, right where you are.

Want to know more? If you're interested in a collaboration, fill out this form. For product and shop questions, email Kaylee at orders@cultivatewhatmatters.com. To report a technical problem, leave us feedback on this form. Come introduce yourself to us!

Our office is located in Chapel Hill, North Carolina, with team members working both locally and remotely. Learn more about working on the Cultivate team.