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What is Customer Delighting? Three Ways To Go Above and Beyond for your Community

From new shop products we create to weekly newsletter content to each social post we write, we ask ourselves this question: is this going to be encouraging and practical for our community? If the answer is no, we quickly (and happily) move on to something else!

Why? The heartbeat behind everything we do at Cultivate What Matters is simple—it's driven by a deep-rooted desire in our team to help you think big picture and live a purposeful life, cultivating what matters right where you are.

It's why Ashlea will stop everything she's working on when the office phone rings to help a customer.

It's why Casey creates fun and engaging graphics for social media.

It's why Emily spends hours planning our photo shoots, ensuring that all ages and backgrounds of our customers are represented in the images.

It's why Jess writes blog content to help you make little by little progress on your goals.

It's why Jordan responds to every single comment on social media.

It's why Kaylee keeps a close eye on the backend of our shop, making sure everything runs smoothly.

It's why Kristin will spend as much time on the phone with women helping them decide if MTH Conference is a good fit for them.

It's why Lara intentionally asks questions in her Instagram posts (and reads each of your answers!).

It's why Marissa seeks our partnerships with companies whose missions align with ours.

It's why our new Marketing Director looks at projections so we can order the right amount of PowerSheets to end up in your hands.

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I'm excited to take you behind the scenes in the Cultivate office to share three ways our team seeks to serve the Cultivate community each day:

Listen to your community. In our weekly team meetings, we have a dedicated time in our agenda to talk about Customer Headlines. Each team member shares what we are hearing from our community in their respective areas. It could be from a comment on a recent Instagram post, a post in the PowerSheets Facebook group, an email sent directly to a team member, or a piece of feedback from our recent survey results.. Not only does it give us great ideas for future content and products, but more importantly, it allows our team to shift our message and marketing to better serve you when needed. If someone has asked us when 2019 PowerSheets are releasing after we've announced it, it means we need to update our messaging in certain areas to make sure we're answering questions before they are being asked!

Believe in the Power of One. Our core values are what make our hearts goes pitter-patter each and every day, and they are the guiding force in our organization. One of our core values is the Power of One, and we believe that our reply to a single person's email is just as important and impactful as a newsletter that goes out to our entire newsletter family. This core value is infused into our day-to-day. For example, we reply to each social comment and Instagram direct message we receive. Does it take time out of our workdays? Yes. Is it the best use of our time? Some would argue no, but we want to thank and celebrate each women in our community who chooses to share her words with us!

Celebrate your people. When it comes to setting goals, we believe every step forward is worthy of celebrating! Our team loves sending small happy happy's to customers, celebrating every starting step on our Cultivate Goal Getters Board, hiding goody boxes around the country on Cultivators Appreciation Day, and sending you an exclusive discount code to use on your birthday. We're also pretty sure our most-used emoji would be the confetti! 🎉

We don't share these things to brag or tell you we do it perfectly (we have so much to learn!). We share them to remind you that it takes margin and intentional forethought to celebrate others well. If your schedule is packed to the brim day in and day out, it's going to be hard for you to remember your grandmother's birthday. As a team we've had to build time and, more importantly, rhythms and routines into our days so we are intentionally focusing on delighting our community.

Guess what! You don't have to be a business owner or team member to delight others! Start thinking outside the box, and we're positive the wheels will start spinning with great ideas. We have a Team Information and Operations project where we keep each team members' address, favorite snacks, working anniversary, favorite color, go-to meal orders, and more so it's easy to delight one another. Create a note on your phone for your friends and loved ones, and add to it as you learn more about them.

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Does hearing about customer delighting fire you up as much as it does our team? We'd love to have you on our team as we prepare for our 2019 PowerSheets Collection launch on October 24th!

We are hiring a seasonal Customer Delight Associate! All the details and application are available at the link. Please note: this is a part-time, seasonal position based in Chapel Hill, NC. We are not considering remote candidates at this time.

Read through the individual job description thoroughly for specific qualifications and job responsibilities you'll have. Attention to detail is part of the application :) Applications for our seasonal Customer Delight Associate are due on August 3rd.

Know someone who might be a good fit? We'd love for you to share this post with them!

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10 Things You Might Not Know About MTH

When we look back on our company PowerSheets each year, one of the highlights is always the Making Things Happen Conference. Twice a year, women from all over the world gather together for a two-day intensive to make what matters happen. Attendees spend time hearing from our Encouragers and digging deep to uncover intentional goals. We like to describe the MTH Conference as doing PowerSheets in person, and there's nothing quite like watching a room full of women uncover their purpose and make a plan to do something about it!

Chances are, you've likely heard us talk about Making Things Happen, but we wanted to share 10 things about the conference that surprise you!

1. You don't have to own a business or be a "creative". 

Making Things Happen is for everyone. The beauty of MTH is that it's about so much more than your career; it's about you as a person.

The love-at-home mom, corporate CEO, student, professor, creative, non-creative, and everyone in-between is welcome at MTH. Whether you already know what you want to make happen and need an action plan or you need help uncovering intentional goals, MTH is the perfect place for you.

2. You don't have to know anyone. 

The majority of our attendees take a leap of faith and walk into the Carolina Inn alone, but it doesn't stay that way for long! We have a Facebook group that allows you to meet friends ahead of time, arrange hotel accommodations, and chat about all things Making Things Happen. After the conference, we'll add you to our online network of more than 1,000 Making Things Happen alum who are ready to meet you!

3. You don't have to come alone. 

While you don't have to know anyone to enjoy Making Things Happen, we know that some attendees may want to come with a business partner or like-minded friend. We have special Partner Rate tickets available just for you!

View More: http://rachelcoffeyphoto.pass.us/mth-2018

4. You don't have to pay full price. 

We are firm believers in stewarding your money well and investing in things that last longer than you. When you register for Making Things Happen before July 31st, you can take advantage of our early-bird registration rate and save more than $1,000 off the price of your ticket!

5. You don't have to know all of the Encouragers.

Each year we carefully choose a group of Encouragement Speakers with a wide background to share the Making Things Happen experience with you. Each of our Encouragers are deeply passionate about helping you uncover what matters, and they are eager to cheer you on do the work alongside you!

6. You don't have to be a certain age. 

Over the past nine years, we've had women of all ages join us at Making Things Happen, and we love the diversity it provides. At Making Things Happen, college freshmen embarking on a new journey and women in their 60's who are ready for a new chapter all come together in the same room to make what matters happen. The unifying factor is a desire to live intentionally and make the most your life.

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7. You don't have to be an extrovert.

At Making Things Happen, we'll encourage you to break out of your identity box and meet new people, but we also know it's important to give you other opportunities to connect on a more one-to-one basis. Each attendees is assigned a breakout group based on their interests and season of life, and we host fireside chats both nights for you to unpack all you're learning! These moments are great opportunities for you to dig deep in a smaller setting and get to know your fellow attendees!

8. You don't have to pay for Making Things Happen all at once.

We know that Making Things Happen is a worthwhile investment, and we want you to have the opportunity to join us! Payment plans are available for Making Things Happen, and we can help you break down your ticket cost into three payments. Email Ashlea@CultivateWhatMatters.com for more information!

9. You don't have to worry about the little things. 

When it comes to Making Things Happen, our team's goal is to serve you so you can focus on yourself, providing encouragement and support at every turn! Our Encouragement Crew, made up of previous Making Things Happen alum, works hard behind the scenes to greet you with a bright smile, warm hug, and make sure you are well-fed!

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10. You don't have to have it all figured out.

There's no need to come to Making Things Happen with all of your goals uncovered, the perfect action plan, or the perfect outfit.. As our Making Things Happen Encourager Gina Zeidler says, "Come as you are, even if you feel like you don't quite get what you are coming for or are nervous!" Even if you are a little unsure, take the leap!

It's time for you to take the leap and join us at Making Things Happen in Chapel Hill, NC on September 24-25th! Register before July 31st to save nearly 50% off your ticket with the early-bird rate! Tickets are going fast; register now!

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20 ‘How To’s’ to Help You Cultivate What Matters

We made it to the halfway point of the year! These past six months have been full of so much little by little progress, but we firmly believe the very is yet to come!

Our Four Favorites Summer Sale is happening in the shop now through Monday, July 9th! Four of our favorite products are on sale for up to 25% off–The Goal Setting Sticker BookTending TapeMake it Happen Book and Encouragement Postcards!

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The Cultivate team will be in and out of the office this week as well—traveling, spending time with our families, and taking some time to invest in our own PowerSheets goals: rest and recharge (perhaps even going social media-free for portions of our time away!)

Meanwhile, here's a list of 20 how-to's to help you cultivate what matters in the second half of the year:

How to use Powersheets and how they might change your life
How to use your tending tape
How to make a tending list
How to use Tending Tape in your PowerSheets (and other places, too!)

How to celebrate progress
How to make little by little progress
How to be present
How to get unstuck 

How to get things done
How to have a low information diet
How to stay off of social media 
How to act on your financial goals 

How to cultivate friendships
How to make what matters happen
How to cultivate what matters in finance and wellness
How to take your leap of faith

How to cultivate your faith
How to cultivate faith with kids
How to leave a legacy 
How to know what to read all the summer

We hope that these words inspire, encourage, and re-energize you to get going on your goals!

We’d love to hear from you! Have we posted a blog post that helped you cultivate what matters in your life? What other content would you like to see? Share in the comments below!

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Three Lessons Lacoya Learned from Giving Up Social Media

Here at Cultivate What Matters we're big believers in social media-free weekends and intentional time away from our phones. This spills over into everything we do, including the Making Things Happen Conference!

One of the core components of the MTH Conference is being able to dig deep into what matters most free from any distractions. To make this easy for our attendees, we provide a safe home for all cell phones so they can focus on uncovering what matters without the temptation of a buzzing phone nearby.

View More: http://rachelcoffeyphoto.pass.us/mth-2018

When we interviewed MTH Conference Alum, Lacoya Heggie, for our monthly MTH Alum newsletter a few weeks ago, we were intrigued when she mentioned recently taking a long hiatus from social media.

We love seeing our MTH Alum live out what they learn from the conference, and we learned so much from her interview that we wanted to invite her to share a bit more about her experience with the Cultivate community.

What prompted you to go on a social media hiatus?

I decided to take a hiatus from social media for several reasons.

I felt like I was becoming more invested in the surface relationships of Facebook (not to demean those relationships in any way) than I was the relationships that I could be forming in my very own community. I was also becoming overwhelmed with all of the social media inspiration that comes from everywhere about everything.

I had just made the firm decision to transition out of wedding planning and pursue a different direction in my career. I needed some alone time to zone in on what I wanted versus what my brain was telling me I wanted from what I was consuming via social media.class="s1">There are so many pretty things and microscopic lenses into everyone's lives on social media that you can really lose focus and get your goals and desires jumbled up based on what you see, what you think you want, and what looks great.

It's hard to focus on what matters most to you when you're constantly looking at what everyone else around you is working towards.

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What lessons have you learned from your social media hiatus?

1. Focus on pursuing my own, organically-created goals.

Focus, focus, focus. What does our family desire our lives to look like? What do I like to do? What could I, realistically (with my life and my schedule and household income), pursue as a career? What do I need to work on and perfect? FOCUS on MY house and what we want - not on what I see via social media.

2. Don't take social media personally.

class="s1">What I do, how I view myself, those around me (anything personal that I need to think on and determine), will not be determined by what I see on Instagram or Facebook. Some people have a great life but don't have an Instagram. Just because a person seems insanely successful on social media, doesn't mean their life is perfect. The break was exactly what I needed to sever the tie that tricks people into taking things personally on social media.

3. Social media is a tool.

There are some great things about social media, like getting to stay in touch with friends and family, but, in the realm of business—social media is a tool.

Most importantly I've learned that my identity, worth, and value does not come from a virtual platform. It comes from the very real reality of the life that I live, the wife that I am, the mom that I am, the sister that I am, and the amount of time that I spend cultivating my friends right where I am.

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Isn't it great to hear from Lacoya? We firmly believe social media isn't a bad thing when it is used purposefully (it's how we've met so many of you!), and eliminating yourselves from social media entirely isn't always an option.

However, when you use social media and your times of connectivity on purpose, it becomes intentional. Write out a mission statement for how and why you will use it well. Post that mission statement to your computer or desk where you will see it often. If you find yourself mindlessly using social media again, check your motive and get back to cultivating what matters in your life!

Do you need time to unplug and focus on uncovering what matters most to you? The Making Things Happen Conference is for you! We give you two days of intentional time to start uncovering the things that are important to you, knowing that time away is an investment in yourself and will create a ripple effect, impacting those around you, too.

Are you ready to take the leap and join us at Making Things Happen? Now through July 31st, you can get nearly 50% off your ticket with the early-bird rate! Register now

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Meet the Fall 2018 MTH Encouragers!

It's been an exciting week in the Cultivate office as we celebrate Mid-Year Goals Prep Week, and we couldn't think of a better time to introduce our Fall Encouragement Speakers for our Making Things Happen Conference. These ladies are eager to cheer you on (in person!) as you take the next step to uncovering what matters, making a plan, and tending to it!

Every year, in Chapel Hill, NC, women just like you from all over the world and in all seasons of life, come together for the Making Things Happen Conference to do just that: make what matters happen. Our team likes to describe Making Things Happen as doing PowerSheets in person. MTH gives you a chance to step away from the busyness and distractions of everyday life to uncover meaningful intentional goals. There's nothing quite like it!

At Making Things Happen you'll dig deep but, you won't do it alone! Our founder, Lara Casey, is there to walk you through every step of the process! Eight incredible women come alongside Lara and serve as our team of Encouragement Speakers. Our Encouragers are women deeply passionate about helping you uncover what matters. They'll share their personal stories and encourage you in break-out sessions to bravely dig deeper together.

We're excited to introduce our Fall 2018 Encouragement Speakers and hear more of why they're excited about Making Things Happen and what advice they have for our future attendees!

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Lara Casey

Website | Instagram

What She's Most Excited for: "Meeting YOU! Hearing your stories and watching transformations happen and light bulbs go off is a gift I don't take for granted. I can't wait to meet you!"

Her Encouragement for Attendees: "If you are able, stay at the Carolina Inn with other attendees and be sure to go to the fireside chats each night. That's where you'll build a community that will last a lifetime. You only get those two days together—make them count! And trust that everyone else is just as nervous as you are. Those nerves will fly out the window when we get started though!

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Heidi Dawson

Website 

What She's Most Excited for: "I am looking forward to sharing and listening to how others not only overcome the valleys in life and business but how to enjoy the mountaintops as well."

Her Encouragement for Attendees: "Don’t believe everything that you think."

Shunta Grant

Shunta Grant

Website | Instagram

What She's Most Excited for: "I am looking forward to witnessing every woman in attendance experience the gift of taking two days out for herself to discover what matters most in her life and then do something about it!"

Her Encouragement for Attendees: "Come with no agenda other than to embrace the time spent together with honesty and an open heart and mind. It's going to be so good!"

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Gina Zeidler

Website | Instagram

What She's Most Excited for: "Time to reflect, REVIVE and encourage each attendee and watch the transformation."

Her Encouragement for Attendees: "Get excited. I'm so proud of you for investing in YOU! I know you might feel all sorts of upside down, but JUST WAIT!"

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Maghon Taylor

Website | Instagram

What She's Most Excited for: "I can't wait to speak encouragement and life into each attendee at MTH this fall! I enjoy this experience year after year and I feel like everyone who is in the room is there at that exact moment for a reason."

Her Encouragement for Attendees: "I was afraid too. I was worried about making friends, meeting people in my same industry, crying too much, my outfit -- the list goes on. I never thought about any of these fears after walking through the doors. Come as you are. This is going to change your life in the best way."

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Amber Housley

Website | Instagram

What She's Most Excited for: "I am most looking forward to having these two days to reflect and be refreshed alongside dozens of other women. It's truly inspiring to be in a room with women who want to live an intentional life. It's magic!"

Her Encouragement for Attendees: "Come just as you are, right where you are."

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Katelyn James

Website | Instagram

What She's Most Excited for: "I'm looking forward to sharing and encouraging attendees with what I have walked through in my recent season. I've learned so much about how even the darkest seasons can produce life-giving fruit."

Her Encouragement for Attendees: "There is no season that is too hard or too dark where transformation can't take place. Whatever season that you're in, it's purposeful!"

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Natascha Trapp

Website 

What She's Most Excited for: "I'm looking forward to my first experience with the MTH Conference, making new friends, and focusing on the goals I know the Lord has called me to."

Her one piece of encouragement for attendees: "Take the leap!"

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Nancy Ray

Website | Instagram

What She's Most Excited for: "I’m most looking forward to two days of no interruptions. No phone, no distractions, just focusing on my heart and my future. Every single time I go to MTH, it is the greatest gift to step away from life and gain perspective on my health, my relationships, my faith, and my family."

Her Encouragement for Attendees: "You’ll get out of it what you put into it. The more vulnerable you are, the better… there is no judgment in that room! Also, wear waterproof mascara and don’t wear jeans. You’ll be more comfy, I promise!"

We are thrilled that each of our Encouragement Speakers is taking the time to join us this fall, and we can't wait for you to learn from them!

Are you ready to take the leap and join us? Register nowNow through July 31st, you can get nearly 50% off your ticket with the early-bird rate!

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