Meet Jordan, our Marketing and Content Coordinator!

It was so much fun introducing Ashlea yesterday! She's been around for three months and already feels like she's been here for ages, and we knew our Cultivate family would welcome her with open arms. But there's more celebrating to be had!

Meet Jordan, our new Marketing and Content Coordinator! I must admit, I breathed a sigh of relief after hiring Jordan, with whom I work closely, knowing I would be out of the office for two weeks for my wedding and honeymoon in April. Not only did she knock our Summer Launch out of the park while I was away, but she's continued to serve our team incredibly well over the past month (all while planning her own wedding and getting married, too!).

Jordan has an ease and warmth that can quickly steady anybody or any situation, and you are going to love getting to know her. She has a heart for serving women, an eagerness to jump in and try any new task, and sends the best GIFs! The main reason I'm excited about Jordan's job? Her gifts and passions are going to help us reach more women through our content, helping them to think big picture, live purposeful lives, and cultivate what matters–right where they are!

Keep reading to get to know Jordan. We're lucky to have her serving our team and this community alongside us each and every day!


What's your title? Marketing and Content Coordinator

What have you been doing since March? Goodness, so much has happened since March! In just the first few weeks of being on the team, I attended my very first Making Things Happen Conference and went to our Team Summit, where I got to meet all of the team in person. We spent a few days planning and dreaming for the rest of 2018 and our 2019 PowerSheets launch! I also attended our summer product photo shoot, and in between I’ve been soaking up all there is to learn and writing content. Plus, I was planning a wedding—I just got married in May!

What else will you be doing in the coming months? Over the next few months, I will be working alongside Jess and our new Marketing Director (I can’t wait for you to meet her!) to bring you all more great content! For me, that means doing a whole lot of writing and sharing more behind-the-scenes on Instagram stories. Also, I’m looking forward to Making Things Happen Conference this fall and my very first PowerSheets launch as a team member!


Tell us how you joined the team in a few sentences: Knowing I was getting married and would be relocating soon, I was looking for jobs in the area. My aunt, an avid PowerSheets user and Cultivate follower, saw that CWM was hiring (before I did!), and she encouraged me to apply!  I sent in my application, and after several interviews, found myself on my way to Chapel Hill to join the team. It all happened so fast, but I am so grateful!

Hometown and where you live now: I’m from Leesburg, Virginia. I currently live in Durham, North Carolina!

Birthday: February 14


Something others might not know about you: I’m a golfer! I grew up playing golf with my dad and grandparents all the time, which was so special. Then I played golf for my college, and now, I enjoy playing with my husband!

Favorite part of being on the team: Without a doubt my favorite part of being on this team is working with these amazing ladies! It is such a privilege to work with such encouraging and hardworking women—they love what they do, they do it well, and they are so talented! It’s a joy to come to work every day and spend time with and learn from them.

Favorite Cultivate Shop product: Just one favorite? That's the hardest question in this interview! Besides PowerSheets (because of course those are a favorite) I would have to say it's a toss-up between any Write the Word Journal and our Encouragement Postcards! I love to spend time in the Word each day with my Write the Word journal (and they make very meaningful gifts!), and I'm a huge fan of snail mail so I love sending postcards to make someone's day!

Friends, please help us give Jordan a big CWM welcome in the comments below! You can also say hi and get to know her on Instagram!

Photos by Gina Zeidler and Traci Huffman.

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Meet Ashlea, our Customer Delight and Conference Manager!

Our core values aren't things we teach or train on, they're just a part of who we are. They're the most important thing we look for when hiring, because they are the guiding force in our organization. We've been showing you sneak peeks at our two newest ladies on social media for the last few weeks, and we're thrilled to formally introduce them over the next two days! We're equally thrilled they both embody our core values to a tee :)

Friends, meet Ashlea, our Customer Delight and Conference Manager! If you've emailed over the past few months or signed up for our Making Things Happen Conference, there's a good chance you've met Ashlea (maybe without even realizing it!). Ashlea joined our team in early March, dove right into attending her very first Making Things Happen Conference soon after, and has been a rockstar since then. Not only is she incredibly dedicated, but she consistently brings our team back to our why and what matters most to us, and we've found that invaluable!

She's also had a big few months personally–celebrating a birthday and an engagement all in one week! We're not ones to shy away from celebrations, so we loved having the chance to shower her with well-wishes and congratulations!

Keep reading to get to know Ashlea–I can say with complete confidence you are going to come to adore her joyful spirit as much as we all have over these past three months!


You'll get to meet the lady on the left tomorrow :)

What's your title? Customer Delight and Conference Manager

What have you been doing since March? So much! My role is unique and gives me the opportunity to serve on both our Operations and Marketing Pods. Since starting, I've attended my first Making Things Happen Conference, learned our Cultivate company history at our Team Summit, experienced my first summer product photo shoot, learned how to delight our customers, and worked alongside our team to develop new ways to help women live more purposeful lives. It's hard to believe how much I've been able to put my hands to in only three months! Little by little progress adds up, y'all!

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What else will you be doing in the coming months? The next few months will be busy for all of us but so much fun! One of my top priorities is working alongside our conference director, Kristin Winchester, to plan our fall Making Things Happen Conference in September. Our team likes to think of Making Things Happen as doing PowerSheets in person and there is nothing else like it. I'm so excited to meet all of the conference attendees in a few short months! Oh, and just in case you missed it, our 2019 PowerSheets launch in October! Get ready y'all–they're going to blow you away! I'll be preparing to serve our Cultivate community well during our PowerSheets launch by consistently delighting our customers.

Tell us how you joined the team in a few sentences: Prior to joining the Cultivate team, I was working in D.C. as a lawyer in a regulatory affairs department. After almost two years, I was ready for a big life change. My sister called me at the end of December to tell me she saw an opening at CWM, so I decided to take a huge leap of faith and apply. I actually wrote, "Change jobs - leave my current position and start a new position at Cultivate What Matters in March" as one of the goals in my PowerSheets! (Really!) Deciding to make the switch from the legal field to Cultivate wasn't something I took lightly, but the small step of writing out that goal in my PowerSheets changed something for me. If you're feeling stuck where you are, know that you're not! Sometimes all you have to do is take that first step!


Hometown and where you live now: I'm from Fayetteville, NC and I'm currently living in Chapel Hill, NC.

Birthday: May 30

Something others might not know about you: I have a love for British television. My absolute favorite show is Call the Midwife.

Favorite part of being on the team: Working alongside such smart, passionate, and driven women that I get to call not only my team members but also my friends. In the short time I've been a member of this team, they've prayed for me, encouraged me, cheered me on, and, just recently, celebrated me as I walk into a new season of engagement! It's a joy to come to the office each day and work with these women on our shared goal of helping this incredible community of women cultivate what matters!

Favorite Cultivate Shop product: I obviously love the PowerSheets because learning to set intentional goals has been life-changing for me! But, our Write the Word for Kids Bible Journal is also a favorite of mine. Planting seeds of faith in children at an early age is something that is personally important to me. It brings me so much joy to see kiddos actively engaged in scripture and learning about God's love!

Friends, please help us give Ashlea a big CWM welcome in the comments below! She's been such a delight to our team over the past few months, and we know you are going to love her just as much as we do! You can also say hi and get to know her on Instagram! We'll be introducing you to our other new team member tomorrow!

Photos by Gina Zeidler and Rachel Coffey.

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Welcome to the family!

Our family is growing and we couldn't be more excited to welcome you with open arms!

We are a team of women committed to providing encouragement, community, and practical tools to help you–yes, you!–make what matters happen in your own life.

Whether you're digging into your very first PowerSheets Goal Planner, saw your name on the Cultivate Goal Getter Board during Mid-Years Prep Week, or you're joining us from the Southern Weddings family, we couldn't be more thrilled to have you here!




What exactly is a Cultivator?

A cultivator uncovers her own unique goal and path. Instead of looking to other people’s goals or social media feeds to define her own, she puts in the hard work of uncovering a path that fires her up.

A cultivator embraces little by little progress. She doesn’t believe in quick fixes or overnight results, but she knows it’s okay to grow slow.

A cultivator gets her hands dirty and takes action. Waiting for perfection might sound like a good idea, but she knows it’s worth it to dig in right now instead of waiting for the perfect timing or circumstances.

A cultivator examines where she is in order to leap to what’s next. Instead of ignoring what isn’t working, she takes the time to evaluate everything–both the good and the bad–to uncover the path forward.

A cultivator creates a long-term vision and gets after it. She refuses to keep going through the motions, doing the same things she’s always done. Instead, she steps forward into a new path.

A cultivator sets out on a purposeful path by uncovering cultivated goals. She’s tired of wandering aimlessly, with no goal, and she embraces her path with excitement and enthusiasm.

A cultivator finds joy in the journey instead of placing all her value in the finish line. She knows there is much to be learned in the in-between.

A cultivator doesn’t just embrace imperfect progress; she celebrates it. She’s tired of abandoning ship at the first bump in the road, and she knows that the best things in life grow slowly.

A cultivator believes in community. She shares her goals, encouraging others along the way, instead of trying to do it all alone.


Sound like you? Ready to dive in and start cultivating what matters? We sure hope so! Here are six ways to get started, right where you are!

Wherever you are and wherever you are headed, thank you for allowing us to walk this journey alongside you. We are grateful for a spot in your life, and for the opportunity to cheer you on as you cultivate what matters!
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Join us at the 2019 PowerSheets Photo Shoot

We created the PowerSheets to help women in all seasons of life uncover purpose-filled goals and plan action steps to cultivate what matters, right where they are. They are not exclusively for mothers or business owners; they can be used by anyone who needs a grace-filled system that works!

As we prep for our 2019 PowerSheets Launch later this fall, we want to continue to tell YOUR stories through our PowerSheets imagery, and we need your help!

We're looking for a diverse group of women–all ages and all seasons of life–who aren't afraid of being in front of the camera to join us for our 2019 PowerSheets photo shoot on July 17 and 18th in Chapel Hill, NC. You don't have to be a PowerSheets user to join us, though our hope is you will be by the time the shoot is over!

To apply, please fill out this form! There's no need for professional photos–we just want to see your smile!

Feel a little shy in front of the camera? We'd still love for you to join us! We're looking for a few women to join us on site and be an extra pair of helping hands. (Bonus points if you find immense joy in steaming wrinkles out of clothes!) Tell us more about yourself here!

We promise it’s going to be a blast, and we can't wait to hear from you!

P.S. When we say we're looking for diverse women of all ages, we mean it! Our demographic stretches from 20 to 60, and we would love to hear from YOU!

Please note that you must be 18 or older to apply, and we are not able to compensate for travel/participation.

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Meet the Fall 2018 MTH Encouragers!

It's been an exciting week in the Cultivate office as we celebrate Mid-Year Goals Prep Week, and we couldn't think of a better time to introduce our Fall Encouragement Speakers for our Making Things Happen Conference. These ladies are eager to cheer you on (in person!) as you take the next step to uncovering what matters, making a plan, and tending to it!

Every year, in Chapel Hill, NC, women just like you from all over the world and in all seasons of life, come together for the Making Things Happen Conference to do just that: make what matters happen. Our team likes to describe Making Things Happen as doing PowerSheets in person. MTH gives you a chance to step away from the busyness and distractions of everyday life to uncover meaningful intentional goals. There's nothing quite like it!

At Making Things Happen you'll dig deep but, you won't do it alone! Our founder, Lara Casey, is there to walk you through every step of the process! Eight incredible women come alongside Lara and serve as our team of Encouragement Speakers. Our Encouragers are women deeply passionate about helping you uncover what matters. They'll share their personal stories and encourage you in break-out sessions to bravely dig deeper together.

We're excited to introduce our Fall 2018 Encouragement Speakers and hear more of why they're excited about Making Things Happen and what advice they have for our future attendees!


Lara Casey

Website | Instagram

What She's Most Excited for: "Meeting YOU! Hearing your stories and watching transformations happen and light bulbs go off is a gift I don't take for granted. I can't wait to meet you!"

Her Encouragement for Attendees: "If you are able, stay at the Carolina Inn with other attendees and be sure to go to the fireside chats each night. That's where you'll build a community that will last a lifetime. You only get those two days together—make them count! And trust that everyone else is just as nervous as you are. Those nerves will fly out the window when we get started though!


Heidi Dawson


What She's Most Excited for: "I am looking forward to sharing and listening to how others not only overcome the valleys in life and business but how to enjoy the mountaintops as well."

Her Encouragement for Attendees: "Don’t believe everything that you think."

Shunta Grant

Shunta Grant

Website | Instagram

What She's Most Excited for: "I am looking forward to witnessing every woman in attendance experience the gift of taking two days out for herself to discover what matters most in her life and then do something about it!"

Her Encouragement for Attendees: "Come with no agenda other than to embrace the time spent together with honesty and an open heart and mind. It's going to be so good!"


Gina Zeidler

Website | Instagram

What She's Most Excited for: "Time to reflect, REVIVE and encourage each attendee and watch the transformation."

Her Encouragement for Attendees: "Get excited. I'm so proud of you for investing in YOU! I know you might feel all sorts of upside down, but JUST WAIT!"


Maghon Taylor

Website | Instagram

What She's Most Excited for: "I can't wait to speak encouragement and life into each attendee at MTH this fall! I enjoy this experience year after year and I feel like everyone who is in the room is there at that exact moment for a reason."

Her Encouragement for Attendees: "I was afraid too. I was worried about making friends, meeting people in my same industry, crying too much, my outfit -- the list goes on. I never thought about any of these fears after walking through the doors. Come as you are. This is going to change your life in the best way."

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Amber Housley

Website | Instagram

What She's Most Excited for: "I am most looking forward to having these two days to reflect and be refreshed alongside dozens of other women. It's truly inspiring to be in a room with women who want to live an intentional life. It's magic!"

Her Encouragement for Attendees: "Come just as you are, right where you are."

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Katelyn James

Website | Instagram

What She's Most Excited for: "I'm looking forward to sharing and encouraging attendees with what I have walked through in my recent season. I've learned so much about how even the darkest seasons can produce life-giving fruit."

Her Encouragement for Attendees: "There is no season that is too hard or too dark where transformation can't take place. Whatever season that you're in, it's purposeful!"

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Natascha Trapp


What She's Most Excited for: "I'm looking forward to my first experience with the MTH Conference, making new friends, and focusing on the goals I know the Lord has called me to."

Her one piece of encouragement for attendees: "Take the leap!"


Nancy Ray

Website | Instagram

What She's Most Excited for: "I’m most looking forward to two days of no interruptions. No phone, no distractions, just focusing on my heart and my future. Every single time I go to MTH, it is the greatest gift to step away from life and gain perspective on my health, my relationships, my faith, and my family."

Her Encouragement for Attendees: "You’ll get out of it what you put into it. The more vulnerable you are, the better… there is no judgment in that room! Also, wear waterproof mascara and don’t wear jeans. You’ll be more comfy, I promise!"

We are thrilled that each of our Encouragement Speakers is taking the time to join us this fall, and we can't wait for you to learn from them!

Are you ready to take the leap and join us? Register nowNow through July 31st, you can get nearly 50% off your ticket with the early-bird rate!

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